The ability to anticipate is always strategic, but in the midst of a crisis it becomes vital. Objective: survive, but not only tomorrow, also in the medium and long-term post-covid scenarios.

Contradictory human mind, it is capable of imagining everything but is almost incapable of predicting the future. And that, to the future, is where all the million dollar questions are projected.

It is the first application of this technology in the sector to guarantee users that rental cars are totally safe.

Demands go up, resources go down, change even change. How to flow in such a volatile market: with an agile organization, tailored to any project and any client.

"What really matters in life is not the goals we set for ourselves, but the paths we follow to achieve them." Peter Bamm.

Nothing will be the same, they say. But that does not mean that some things can become better, for example the reorganization of working methods to adapt quickly when in just months we will see transformations that required polish.

How to design the perfect product both for the client (because it meets all their expectations) and for your company (because it maximizes profits)? The Product Owner has the answer.

Let's imagine that you are commissioned to develop a product. Congratulations. Surely you know this emotional sequence: first happiness, immediately afterwards a certain anguish due to the double challenge of fully complying with the client and at the same time with your company, that this project yields the maximum benefits, maximum quality and maximum return in the minimum time.

You have to be in the clouds. After a huge leap in scale, cloud computing is confirmed as the engine of digitization. Your perfect match, cybersecurity.

In a recent interview, the head of cloud computing at Telefónica gave an amazing fact: in the first three weeks of the state of alarm in Spain, the market for these services grew more than in the previous five years. And that in that five years the cloud advanced positions year after year as a global technological trend.

Do you really know your employees, their motivations, their concerns, their expectations? Why the DT method can make the management of the human factor wiser and more efficient.

Let's think for a moment about the importance of talent. We can define it as that set of qualities that allows face daunting challenges, think big, overcome fear because it generates trust around you. In a team, for example a company, that talent can, and usually, make a competitive difference. Hence the competition to sign professionals with the best quality/price ratio, as happens among the big sports brands.

Well planned, remote work can improve efficiency, strengthen the team and provide many more pros than cons.

Since when is telecommuting noted as one of the trends about to take off? Years. However, as with the electric car, it did not finish consolidating and Until three months ago, only 4.31 TP2T of Spanish workers practiced it. In the Netherlands, the 14%, according to Eurostat.

But, as in so many other things, covid-19 will mark a before and after. Teleworking is not only implemented massively, it is here to stay even if, once the crisis is over, its volume is reduced.

In the face of uncertainty, empathy. The competitive factor of serving customers more closely than ever.

Is the economy also a state of mind? Of course. Even more so when the professional impact is of such caliber that it affects the personal like never before. Companies make epic balances to take care of their staff, not neglect their customers and adapt your activity to the online plan. And consumers face the same challenge, trying to defend their own economic viability with as little shock as possible.

Also intervenes the time factor: Although confinement is gradually reduced and activity revives, health precautions will continue to limit face-to-face contact -and therefore empowering the virtual- for months. This will imply changes with trend to become permanent and companies must prepare with more stable solutions what circumstantial Example: someone who barely resorted to online commerce now out of necessity checks its effectiveness and goes from potential customer to convinced in days.